Fast fashion

Europe’s clothing retailers
head the race

It is a “democratisation of fashion” says Christine Edman, country manager in Japan for Swedish clothing retailer H & M Hennes & Mauritz. Despite the recent recession, sales of affordably priced but stylish clothes (often known as fast fashion) are booming. And at the head of the race in Japan are European companies.

In 2008 H&M launched its first Japan store in Ginza, followed by six other stores ... Read more