SEPTEMBER 2021  / INVESTING IN JAPAN

40 years of joy

BMW Group Japan celebrates four decades of achievements

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“We were the first European carmaker to establish a subsidiary here”

Also featured this month

Lending a paw

When people speak about Japan’s declining birth rate, it’s sometimes pointed out that there are now more pets than children in Japan. But, in reality, that is true of many countries, including France and England. Nevertheless, the Japanese pet market is a large one, with more than 9.6 million cats and nearly 8.5 million dogs, along with a host of other companion animals.

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Overseeing Europe’s Kasumigaseki

Since 1984, Ambassador of Japan to the EU Yasushi Masaki has been serving his nation in the Ministry of Foreign Affairs. He has held many positions throughout his career, including roles at Japan’s embassies in France and Iran, and has worked in Tokyo in the fields of international law, as well as economic and security affairs.

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ShunTokyo

ShunTokyo is an international bilingual marketing agency led by Shun Iwai, the firm’s creative director. Iwai has over three decades of experience in international marketing, and he was Apple’s creative director for Japan, a role he held for 11 years.

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OTHER FEATURED STORIES

Sustainable Excellence

From January through May, people visiting Tokyo’s Aoyama district had the chance to see the next stage in the evolution of the premium automobile.

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The return of safe travel?

As the global coronavirus vaccination rollout continues, the issue of ensuring safe cross-border travel is garnering more attention. A key factor will be internationally accepted vaccine passports that prove travellers have been fully inoculated or are not infectious.

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An active EU stakeholder

Based in Brussels, the Japan Business Council in Europe (JBCE) is a business organisation that promotes open trade and investment, and advocates for the interests of Japanese firms with operations in the EU. Last year, Chris Jackson, president and CEO of NEC Europe, became president of the JBCE. He is committed to strengthening partnerships between Japan and the EU.

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Strong through the storm

With a business culture founded on in-person interaction and lengthy consensus-based decision-making processes, Japan Inc. wasn’t prepared to respond quickly to the changes the pandemic demanded of it.

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Sailing into the future

The nearly week-long blockage of the Suez Canal in March delivered a sharp reminder as to just how crucial cargo shipping is to global trade: around 50,000 vessels carry about 90% of the goods that cross oceans.

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Making a difference behind the scenes

Masaki Sakuyama joined the manufacturing giant Mitsubishi Electric Corporation as an engineer in 1977. He was appointed president and CEO in 2014, and he has been chairman since 2018.

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Revolution on the green

In Japan, the golf world is protective of its image of exclusivity. The sport is dominated by rules, traditions, and tan trousers — which means it’s not seen as a game that’s fun for all. But a revolution is already underway, and its first target is the clothing.

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Many missed celebrations

If this were a normal Olympic year, many countries would soon be opening their national houses and pavilions. These spaces, which can take years to plan, give countries a chance to promote tourism and business, host cultural events, and provide their athletes with a place to connect with the media — and to party.

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Shared ambitions for a stronger future

Simon Coveney was elected to the Dáil (Irish Parliament) in 1998, becoming one of the youngest members of parliament to repraesent his party, Fine Gael. He has served as Ireland’s Minister for Agriculture, Food, and the Marine, as Minister of Foreign Affairs and Trade with responsibility for Brexit, and as Tánaiste (deputy prime minister).

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Eurobiz Japan’s International School Guide 2021

We know that every parent wants to see their child get the very best education. Since Japan is home to so many excellent international schools, it’s important to take the time to find the right one.

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An incredible journey

Back in 2009, Pontus Häggström, president and CEO of FCA Japan, learned an interesting lesson in business management: “Sometimes it’s harder to stop doing something than to start something.” That was the year he proposed dropping the moderately successful Dodge brand in Japan to focus on promoting Jeep — which, at the time, was selling roughly 1,000 cars a year.

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Struggling, managing, or excelling

SMEs are the backbone of the economy in both Europe and Japan, but many of them have been particularly hard hit by the pandemic and face an uncertain outlook, despite government support schemes.

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