JUNE 2021  / INVESTING IN JAPAN

Revolution on the green

MARK & LONA fires a shot of fun into golf fashion in Japan

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“our brand is creating the unique, witty, powerful visuals that can bring new potential to golf and help the sport reach a wider audience”

Also featured this month

Many missed celebrations

If this were a normal Olympic year, many countries would soon be opening their national houses and pavilions. These spaces, which can take years to plan, give countries a chance to promote tourism and business, host cultural events, and provide their athletes with a place to connect with the media — and to party.

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Shared ambitions for a stronger future

Simon Coveney was elected to the Dáil (Irish Parliament) in 1998, becoming one of the youngest members of parliament to repraesent his party, Fine Gael. He has served as Ireland’s Minister for Agriculture, Food, and the Marine, as Minister of Foreign Affairs and Trade with responsibility for Brexit, and as Tánaiste (deputy prime minister).

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Passlogy

In the 20 years since Passlogy’s founding, its pattern-based authentication software has become a leading solution for major Japanese companies and government agencies. Every day, over one million people use this software to securely access their computer systems both locally and remotely.

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Eurobiz Japan’s International School Guide 2021

We know that every parent wants to see their child get the very best education. Since Japan is home to so many excellent international schools, it’s important to take the time to find the right one.

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OTHER FEATURED STORIES

An incredible journey

Back in 2009, Pontus Häggström, president and CEO of FCA Japan, learned an interesting lesson in business management: “Sometimes it’s harder to stop doing something than to start something.” That was the year he proposed dropping the moderately successful Dodge brand in Japan to focus on promoting Jeep — which, at the time, was selling roughly 1,000 cars a year.

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Struggling, managing, or excelling

SMEs are the backbone of the economy in both Europe and Japan, but many of them have been particularly hard hit by the pandemic and face an uncertain outlook, despite government support schemes.

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Ready for recovery

This year, Ambassador of Switzerland to Japan Dr Andreas Baum celebrates 30 years in the Federal Department of Foreign Affairs. In addition to postings in Turkey and Canada, he has been minister and deputy permanent representative of Switzerland to the United Nations in New York.

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Hastening the inevitable

On 17 March, a district court in Sapporo became the first in Japan to rule that not allowing same-sex marriage was unconstitutional. This landmark decision is being regarded as a major step towards seeing same-sex unions legalised in Japan.

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The sweetest life

It’s easy to indulge your sweet tooth in Japan, but it can be hard to choose how you do it. The sheer range of confectionary treats on offer — even just at the convenience store — makes it difficult for established brands to stand out, let alone new market entrants. Vidal Candies, however, has made rapid headway into the market by catching eyes as successfully as it satisfies cravings.

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Face value

The world of the 2002 Steven Spielberg film Minority Report, set in the year 2054, seems to be creeping up on us. When Tom Cruise’s character walks around in public, smart billboards recognise his face and pitch him cars and beer.

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Planning carefully, collaborating closely

An expert in innovation, disruption, and global governance, Manuel Muñiz Villa was appointed to the post of state secretary for global Spain in January 2020.

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Going by the book

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Rebuilding an industry

The aviation industry has been one of the most visible commercial victims of Covid-19, as countries around the world have attempted to keep the spread of the virus in check with a raft of restrictions on international travel.

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Celebrating independence, embracing unity

Since joining the foreign service in 2003, Ambassador of Slovenia to Japan Dr Ana Polak Petrič has served her country in a variety of roles.

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Right for the job

The past year has been challenging for many businesses as the Covid-19 pandemic led to a dramatic drop in demand for goods and services — and it has been especially worrying for newer SMEs.

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At the start of the journey

A member of the European Commission since 2014, Valdis Dombrovskis has, since 2019, served the European Union as executive vice president of the European Commission for an Economy that Works for People since 2019 and as EU commissioner for trade since August of last year.

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