Heineken Kirin K.K.

Martijn van Keulen, General Manager

Text by Andrew Howitt / Photo by Kageaki Smith

Heineken has been a proud sponsor of the Rugby World Cup (RWC) since 1995.

“Rugby, like Heineken, is enjoyed all over the world,” says Martijn van Keulen, general manager of Heineken Kirin K.K. “At Heineken, we share the values of the RWC — respect, pride, passion and internationalism. We aim to bring enjoyment and memorable experiences to Rugby World Cup fans by providing creative and entertaining campaigns.”

The Rugby World Cup Japan 2019 is the first RWC to be held in Asia.

“I’m extremely excited that Japan was chosen as the host country,” van Keulen adds.  •